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Jan

Le Réveillon Saint-Sylvestre

THE AVENUE DES CHAMPS-ÉLYSÉES – La plus belle avenue du Monde, as the French call it, the second most expensive strip of real estate in Europe, is a focus for French national celebration – and no more so than for the Réveillon Saint-Sylvestre – New Year’s Eve.

I spent the afternoon of New Year’s Eve in the Champs-Élysées, walking the two kilometres from the Arc de Triomphe to Place de la Concorde recording my walk, people-watching and window-shopping.

The car showrooms in the Champs-Élysées are guaranteed to provide fascinating displays at any time of the year and, on New Year’s Eve, the Peugeot showroom didn’t disappoint.

On show wsa a Peugeot concept car and a wonderful Peugeot touring car, neither of which, sadly, appeared under my Christmas tree!

I can’t help wondering why a prestigious French car company who can afford the €1.1 million annual rent per 100 square metres of floor space in the Champs-Élysées, and who can put on such an elegant display, should feel the need to accompany it with sound of such banality.

The sound inside the Peugeot showroom:

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