THE AVENUE DES CHAMPS-ÉLYSÉES – La plus belle avenue du Monde, as the French call it, the second most expensive strip of real estate in Europe, is a focus for French national celebration – and no more so than for the Réveillon Saint-Sylvestre – New Year’s Eve.
I spent the afternoon of New Year’s Eve in the Champs-Élysées, walking the two kilometres from the Arc de Triomphe to Place de la Concorde recording my walk, people-watching and window-shopping.
The car showrooms in the Champs-Élysées are guaranteed to provide fascinating displays at any time of the year and, on New Year’s Eve, the Peugeot showroom didn’t disappoint.
On show wsa a Peugeot concept car and a wonderful Peugeot touring car, neither of which, sadly, appeared under my Christmas tree!
I can’t help wondering why a prestigious French car company who can afford the €1.1 million annual rent per 100 square metres of floor space in the Champs-Élysées, and who can put on such an elegant display, should feel the need to accompany it with sound of such banality.
The sound inside the Peugeot showroom: